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Meet Matt

Your Nutritionist and Wellness Coach

Over the past 20 years, I have been working in the Health and Wellness Industry as a Nutritionist, Personal Trainer, Wellness Coach, Group Exercise Instructor and Health Club Manager in India, Philippines, Australia and New Zealand. I now reside in the beautiful coastal town of Hervey Bay in Queensland, Australia.

I have had the pleasure of providing lifestyle and nutrition coaching to thousands of people from all over the globe. From Athletes, people combating Cancer, Diabetes, Parkinson’s, Alzheimer’s and other degenerative diseases, to people that just want to enjoy the benefits of improved health.

As a child I was severely overweight and was bullied at school. However, on my 18th birthday, I decided to join a gym and get some nutrition advice. I soon lost all my excess weight and in 1999 I started working as a Personal Trainer. I quickly realised that exercise is only 20% of the equation, so in 2003 I completed an Auckland University of Technology Course in Nutrition.

In 2004 I was selected as the Personal Trainer of the year in New Zealand and later that year, featured on several TV programs. (Some examples below)


In 2005 I was asked to be the official Personal Trainer and Nutritionist for a high profile American Supplement company, EAS, for their Body For Life Program in New Zealand. I made meal plans and trained celebrities to promote their program and product.

In 2016 after my Mother was diagnosed with stage 4 pancreatic Cancer, I started to research the many benefits of the ketogenic, low carb diet has in regards to helping reduce the effects and in a lot of cases, reverse the effects of cancer. I have invested hundreds of hours of research on how nutrition can have a significant positive impact on many degenerative diseases and with the right prescription, can help people overcome the issues associated with living with a disease.


This close exposure to the cruelties of Cancer, encouraged me to develop an easy to follow online ketogenic meal planner, 

which to date has helped thousands of people all over the world not only help manage chronic disease, but also lose fat and increase energy. Ketogenic eating is great for the majority of us, but I keep my nutrition prescription flexible as everyone has different wants and needs.

I believe that achieving optimum health is a mixture of science, psychology and basic math. Get the calculation right and it can unlock the secrets to achieving and maintaining the best you, you can possibly be.

Matt Straight

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